Suzaan Laing - trademark attorney, founder and director

“After spending 22 years as a partner in one of the world’s largest IP law firms, I decided to start a boutique firm to focus on what has been most satisfying to me in my career as a trademark lawyer – my enduring relationships with my clients, and achieving results for them.  These two things stand first and foremost for me in my practice. I bring to this new law firm not only my 23 years of IP law experience with global reach and multi-national competency, but also my reputation for excellence, quality and reliability.  Simply put,  I care about my clients and their rights.”


  • I’ve worked with Suzaan as the lead IP attorney for RHODES ® Food Group (RFG) for many years and I hold her in high regard. She has managed our trademark portfolio in South Africa, Africa and globally with great competence, efficiency and skill. And, she is always a pleasure to work with!

    Bruce Henderson
    CEO of Rhodes Food Group Limited
  • I have known Suzaan for a number of years relying on her assistance with various legal and trademark matters.
    To say she assisted is somewhat of an understatement. Suzaan exceeded our expectations in providing us with not only an expert opinion; but ensured our interests were totally protected, backed by solid, practical legal knowledge and experience.
    Her commitment to her clients, absolute understanding of the law and, above all, her uncompromised ethics are traits that are hard to find in the modern world, and are the principles that drive Suzaan’s passion for delivery of excellence.
    I have no hesitation in recommending Suzaan.

    Peter Jäck
    Chairman of Indawo Group of Companies
  • I first met Suzaan years ago when I needed the best attorney to stop a wine advertisement campaign by a competitor which was geographically misleading. She is the best, and she’s been my IP attorney and go-to lawyer ever since. Geographical Indications (such as helping us to establish a new Wine of Origin demarcation for the Southern Cape region) is one of her many strong suits in practice. She has a great legal mind and is a practical, result-driven, and relationship-focused attorney.

    Sybrand Van Der Spuy
    Owner of Cape Point Vineyards
  • With over 80% of our turnover coming from own brand products, the protection of intellectual property is of critical importance. Having worked with Suzaan for many years I can honestly say that her level-headed and diligent approach to this complex issue was of the highest order and certainly added value to our company. Suzaan has also handled international trademark conflicts with aplomb and has managed to resolve tricky situations without having to resort to the Courts. We can highly recommend her expertise and professionalism.

    Philip Krawitz
    Chairman Cape Union Mart Group of Companies
  • Since acquiring the Shooshoos® business in 2014, we have worked with Suzaan as our trademark attorney. She successfully helped us secure and protect our 20+ year old brand globally; in SA, USA and beyond. She has assisted us cleaning up trademarks and ensuring the utmost protection. She is professional, dedicated and highly efficient. I highly value her experience and support, and our strong relationship. She is always willing to give advice and assist, above and beyond what the job requires.

    Gill Bowen
    Managing director and co-owner of SHOOSHOOS